15 spots left
Samantha Hobley mid lat pulldown at Doherty’s Gym in Perth, seen from behind.

Summer 15 · 12 weeks of online coaching

Get in shape for summer.With me in your corner, every week.

Lose fat, build muscle, or finally get some structure. I’m taking 15 women through 12 weeks of personalised online coaching. And one of you keeps $50 a week for life.

Normally $70$50 a week for 12 weeks

Free. No commitment. You only pay if it feels right.

15 of 15 spots left
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Sound familiar?

You know what you want.Getting there on your own is the hard part.

  • “I’ll start properly on Monday.”

  • “I’ve been going to the gym for a year and I look exactly the same.”

  • “I walk in, do the same few machines, and leave.”

  • “I want glutes I can actually see.”

  • “Summer’s coming and I’m already planning what to cover up.”

  • “I start strong every time. By week three it’s gone.”

None of these mean you can’t do it. They mean you haven’t had the right help yet.

Picture this

Twelve weeks from now, it’s summer.And this time, it’s yours.

  • Samantha Hobley wading into the sea on a bright summer day at the beach.

    The beach day you say yes to.

    No cover-up plan. No hiding at the back of the photo.

  • Samantha Hobley taking a mirror selfie in a green summer dress.

    The outfit you’d written off.

    It fits the way you wanted. You stop checking your arms in the mirror.

  • Samantha Hobley mid kettlebell lunge at the gym.

    Strong, and you can see it.

    Shape in your glutes, lines in your arms, lifts you couldn’t do in October.

It’s not a fantasy. It’s 12 weeks of the right plan, with someone who won’t let you drift.

The real problem

You didn’t fail those plans.They left you on your own.

On your own

Motivated, then a busy week, then you miss a few days, then you start again on Monday, and around again.

and around again

With me

  1. A plan built for you
  2. Weekly check-in
  3. Plan adjusted
  4. Your best summer yet

An app can’t tell when you’ve gone quiet. A PDF can’t watch your squat. Whether you’re dieting, lifting or winging it, that’s the gap.

What changes it is someone who notices. Every single week.

Samantha Hobley today, smiling, in a blue two-piece.

I’ve been where you are.And I know the way out.

I started at 85kg and a size 14, unhappy in my body and dreading the mirror. Since then I’ve stepped on stage in front of hundreds of people, with more confidence than I ever imagined I could have. I’m not telling you that to impress you. I’m telling you because the woman at 85kg would never have believed it. Whatever your version of that stage looks like, I want to help you get there.

Before
Samantha Hobley before her own weight loss, at 85kg.
After
Samantha Hobley now, 30kg down, lean and strong.

that was me

Your 12 weeks

Your goal.Your plan.

Tap the one that sounds like you.

Strength training plus a nutrition plan built around real food you actually like, and enough of it that you’re not hungry. You lose the fat and build the muscle that keeps it off.

Whatever your goal, you’ll have me in your corner, every week.

How it works

Four steps.The first one is free.

  1. 1

  2. 2

  3. 3

  4. 4

Step one, your way

In person, or on the phone.

  • At Doherty’s Gym, Perth. We sit down together and I can show you the basics.
  • Or by phone. From anywhere in Australia.

Either way it’s free, and there’s no commitment.

Complete beginner? Perfect. We start exactly where you are.

What’s included

Everything I do for my clients.All of it, for twelve weeks.

  • Your training program

    Built for your goal, your equipment and your level, with video demos in the app

  • Your nutrition plan

    Real food you actually like, with meal guides and recipes

  • Weekly check-in call

    Video or phone. What worked, what didn’t, what we change

  • Form checks

    Send me your lifts and I’ll send back specific fixes

  • Message support

    Stuck on a lift or a meal? You’ll hear back within a few hours

  • The Summer 15 group chat

    Your crew for the 12 weeks. More on that next

Sam

Your coach · Weekly check-in

Client: Check-in done. Got all four sessions in, but dinners fell apart with three late shifts.

Sam: Four sessions in a week like that is a win. Let’s fix the dinners, not blame them.

Sam: I’ve added two 10 minute meals to your plan for late nights. And your squat video looks so much better. We’re adding load next week.

Client: Didn’t think I’d be hearing that in week three!

An example, written to show how it works.

The Summer 15

Fifteen women. One summer.Nobody doing it alone.

This isn’t a class, and it isn’t another quick fix. It’s 15 women, each with her own goal and her own plan, all getting ready for the same summer.

15 seats left

Inside the group chat

  • Motivation and check-ins from me, every week
  • Tips, recipes and training content I don’t post anywhere else
  • Wins, PBs and the tough weeks, shared with women who get it

The Summer 15

Sam and 15 members

Sam

Monday check-in, ladies. One win from last week and one thing you’re working on this week. Go.

A.

First ever chin-up this morning. I actually squealed.

9

M.

Rough week here. Still got three sessions in. Calling that the win.

Sam

That IS the win. Showing up in a rough week is the whole game.

An example, written to show how it works.

What we stand for

  • Consistency over perfection.
  • Stronger, not just smaller.
  • Progress you keep.

Your coaching stays one-on-one with me. The group is the bonus.

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The Summer 15 awards

Show up, and you could win.One of you keeps $50 a week for life.

The grand prize

Biggest Transformation

Judged against the goal you set in your strategy session, so every goal can win.

It could be

  • Glutes you can finally see.
  • Your first chin-up.
  • Fat loss.
  • Walking into the gym like you own it.

$50

a week, for as long as you train with me

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plus a mystery supplement pack

Most Consistent

The most check-ins on time and sessions logged. Every one of you has a real shot at this one.

Prize: a mystery supplement pack

Strength Award

The biggest improvement on a key lift, from your first session to your last.

Prize: a mystery supplement pack

What’s in the packs? Natural supplements, hand-picked by me. You’ll find out at week 12.

Winners announced in mid-February, once all 15 of you have finished.

Client love

Different goals.Same coach in their corner.

  • Bec and Sam flexing in the mirror at Doherty’s Gym in Perth.

    Strength and shape

    “She fixed more of my muscle imbalances in 6 weeks than I managed in 2 years of gymming.”
    Bec
  • Georgia and Sam in the mirror at Doherty’s Gym in Perth.

    Confidence and structure

    “She made me feel so comfortable in the gym, always showing me new things and teaching me about nutrition.”
    Georgia
  • Kara and Sam taking a mirror selfie together.

    Fat loss

    “4 weeks in and I’ve dropped 6kg. But honestly the bigger win is the mental clarity.”
    Kara

Now it’syour turn.

The Summer 15 offer

Twelve weeks of my full coaching.For $50 a week.

12 weeks of personalised online coaching
$840
Your own app for training, food and progress
Included
Free strategy session, at Doherty’s Gym or by phone
Included
The Summer 15 group chat
Included
Entry into the Summer 15 awards
Included

Normally $840

Summer 15$600paid upfront Afterpay available

that’s $50 a week, less than $8 a day

15 of 15 spots left

Free, with no commitment. You only pay if we both think it’s right.

Spots go in order of payment. Your price is held for 48 hours after our session.

Got questions?

Ask me anything.Here’s what most women want to know.

Absolutely. Plenty of my clients want to build muscle, grow their glutes, get stronger or just have a proper plan. Your goal decides how I build your 12 weeks.

Yes. We start exactly where you are. If you’re in Perth, we can do your strategy session at Doherty’s Gym so I can show you the basics in person.

No. The strategy session is free. You only pay if we both think it’s the right fit.

Committing to the full 12 weeks is part of what makes it work. It’s also how I can take $20 a week off.

As soon as you’ve locked in your spot. Your 12 weeks start the week your plan lands in your app.

Message me. We can pause for up to two weeks for illness, injury or travel, and your end date moves back.

Three awards, judged on clear criteria, announced in mid-February. The full terms are on this page.

You get first option to keep going with me. No pressure either way.

Free session. No pressure. If it’s not right, I’ll tell you.

Bookings close Sunday 1 November

Summer is coming either way.Make this one yours.

left to book

15 of 15 spots left

Takes 30 seconds. Free, no commitment.

The Summer 15 Awards

Award terms

Who’s in
Every woman who has paid for a Summer 15 spot is entered into all three awards automatically. There’s nothing extra to do.
Biggest Transformation
Judged by me against the goal you set in your strategy session, using your weekly check-ins and your training log. It’s about how far you’ve come towards your own goal, whatever that goal is. Prize: coaching at $50 a week for as long as you train with me, plus a mystery supplement pack.
Most Consistent
The most weekly check-ins submitted on time and the most programmed sessions logged in the app across your 12 weeks. Prize: a mystery supplement pack.
Strength Award
The biggest improvement on a key lift, measured from your first logged session to your last. Prize: a mystery supplement pack.
If it’s a tie
If two or more of you are tied, I’ll choose based on overall effort across the 12 weeks, and my decision is final.
The $50 a week prize
The $50 a week rate holds for as long as you are continuously coached by me. If you stop coaching, the rate ends and doesn’t carry over if you come back later.
The fine print
Prizes can’t be transferred to someone else and there’s no cash alternative. Winners are announced in mid-February 2027, once all 15 of you have finished your 12 weeks.
Pausing your 12 weeks
You can pause for up to two weeks for illness, injury or travel. Message me and your end date moves back by the length of the pause.
Your rights
Nothing in these terms limits your rights under the Australian Consumer Law.